united students against sweatshops

New Era

A Brief Explanation

New Era produces baseball caps for some 400 colleges and university as well as professional sports leagues. The workers, represented by CWA Local 14177, decided to go on strike on July 16th, 2001, the week that inflated production quotas would be imposed on the workforce, resulting in the average worker losing $4/hour. Weeks before this move, the union overwhelming rejected this provision as part of a contract offer, and management walked away from the bargaining table.

From CEO Chris Koch down to the plant supervisors, New Era management has a horribly destructive anti-union mentality. The management will not bargain in good faith with the union, actively tries to bust the union, and refuses to acknowledge abysmal health and safety standards at the plant. A preliminary report by the Worker Rights Consortium (WRC), several Occupational Safety and Health Administration (OSHA) reports, two as recent at July 2001, and a collection of decisions by the National Labor Relations Board (NLRB) indicate that New Era's CEO, Chris Koch, is a sweatshop employer.

United Students Against Sweatshops affiliates are standing up across the country in support of these striking workers. Scroll all the way down -- here you will find information and materials to help you start and sustain your campus solidarity campaign.

Our recent National Day of Action in Solidarity with New Era Workers!

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